Instagram Reels to replace TikTok soon? Tiktok vs. Instagram

The latest Instagram feature that is very similar to the TikTok App concept has been available in Germany since the end of June. In addition to Brazil and France, Germany is one of the first countries to use this feature.

For those who have not yet noticed it, the most important information is summarized as follows: Reels are short videos with a maximum duration of 15 seconds. These can be deposited with effects or music. One or the other now thinks definitely: "Isn't that exactly what Tik Tok does?" There is no better way to express it. The Facebook subsidiary starts an attack on its market power with this feature that copies the successful concept of the Chinese competition Tik Tok.

Here is how Instagram Reels works.

Tik Tok is very popular worldwide. It was only a matter of time before the Facebook group reacted to the new app, which is particularly popular with young people. Most recently, since Instagram, which has been active since 2010, is slowly losing its lead with active users to Tik Tok.

The well known Chinese app has had 800 million users in the past two years, Instagram currently has 1 billion However, this is not the first time that the group has adopted successful features from the competition for its own platform. Instagram stories have become an integral part of the everyday life of many users since their introduction in 2016.

This feature was taken over from rival Snapchat three years after Facebook made Snapchat a $ 3 billion buy offer. The integration of stories quickly showed meaningful results. After just one year, Instagram stories had more active users every day than the competition in yellow.

The question now is whether Instagram has succeeded in the next big coup with Reels and the answer is no. The principle of these short videos is very popular on Tik Tok, but Instagram is not Tik Tok.

At the moment you can only get to Reels via the so-called "Explore page" and this is much more complicated and hidden than on the competition app from China. In addition, the videos on Tik Tok can be up to four times as long as on Instagram. Of course, one should not forget that Reels is still in the beginning phase.

The interface for reels has to be adjusted in the app so that it becomes easier to use and the hurdle for users can be overcome.

It is important to wait and see the developments and optimizations from the Facebook-owned company, regarding the "reels" video function.

Credits:
techcrunch.com
forbes.com